Digital Content Marketing Specialist

Sales & Marketing Utrecht Full-time Netherlands


In your role as Digital Content Marketing Specialist, you will play a pivotal role within the JDE NL Digital Marketing & Media team.

Within this department, we offer you the chance to elevate our brands' legacy and establish a Digital presence that will strengthen our consumer's brand preferences. More specifically, you will help close the association gaps with all target audiences in reference to Quality and Coffee expertise. Secondary: we trust you to collect & utilise our audiences' personal data to stay connected with them in the ways they prefer.

As a person, you bring the right combination of strategic drive, creative vision and analytical / operational excellence. You can adapt to an Agile way of working where you get the most out of the collaboration between our team, brand marketers, IT and various agencies involved in the maintenance of brand websites, social media accounts, and various CLM programs. You take pride in owning the quality and value of our digital content.

Your key responsibilities will be:

  • Developing and executing on the data- and insight-driven Branded Content Strategy together with the Digital Product Owner, Media Channel Manager, agencies and brand marketers;
  • Alongside the Digital Product Owner, ensuring that our Owned & Earned channels are optimized in terms of customer engagement, conversion and CRM data collection;
  • Leading the creation, execution and optimization of the various email/EDM programs;
  • Act as the “editor in chief” for the in-house and outsourced branded content production;
  • Project Management for development & execution of Digital Marketing Campaigns and projects - through processes including DAM and the technical development of websites.


If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

For this role as a Digital Content Marketing Specialist we’re looking for someone who has the following skills and experience:

  • 3-5 years experience in Content Marketing, with a master degree;
  • Strong working experience & knowledge of online marketing, UX, CRM and e-mail marketing;
  • Technical knowledge and solid working experience within Google Analytics, Content Management Systems (EPIserver is a big plus), customer engagement measurement tools like Hotjar, and SEO tools like SEMRUSH;
  • Experience in effective collaboration and stakeholder management at different hierarchical levels;
  • Experience with Agile ways of working;
  • Expert fluency in Dutch (speaking and writing), and proficient in English.

Aanvullende informatie

    If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 265 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

    Next to an attractive and rewarding salary, we offer a variety of secondary conditions of employment. 

    This includes:

    • Guaranteed year-end bonus
    • Rewarding pension-plan
    • A personal development budget
    • An additional number of ADV days
    • Discount on coffee and tea products
    • And much more!

    If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application, we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment screening and assessment is part of the recruitment process.

    For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

    JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

    What’s it like to work at JDE?
    We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

    At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.